The launching of the new decade caused me to reflect on some of the insurance industry lessons that I learned in the past ten years. The first decade of the 2000s was certainly eventful, although not always in a good way.
The old Chinese proverb, “May you live in interesting times,” once again proves susceptible to multiple interpretations.
I can’t verify that all the lessons below were learned in the last ten years, some are older no doubt, but most fit the bill. The very first lesson that I learned last decade, shortly after the clock struck midnight on January 1, 2000, is that the “experts” are not always right. As we know, the much-anticipate Y2K "meltdown" never happened.
Not only did things not meltdown, they didn’t even get warm to the touch. Sometimes the "experts" are just flat-out wrong. Astoundingly so, in fact. So, I learned that lesson….
Ø PLUS, I learned that you should think creatively and share your innovative ideas with people who can make them happen. Even they don't work out, your superiors will be impressed that you're one of the few people who really think about the business;
Ø PLUS, I learned that karma exists; if you’re a jerk, it will come back to haunt you. On the other hand, do a good deed and it will be repaid (pay it forward, as they say...);
Ø PLUS, I learned (again) that you can’t judge a book by its cover. I've listened to senior executives of respected companies tell me how great their organizations were, only to see those companies destroyed by scandal not long after. It's hard to detect a really good liar no matter how good you think you are;
Ø PLUS, I learned that if someone asks to have the fraud exclusion removed, decline their submission immediately and vow not to do business with them in the future. You'll be happy you did;
Ø PLUS, I learned that if you remember people's names, especially prospects in a large group meeting, you'll have a greater chance of getting their business (Dale Carnegie gets credit for that one);
Ø PLUS, I learned that the good accounts will pay you back over time, because they value relationships;
Ø PLUS, I learned that if we all did our jobs with as much enthusiasm as Bruce Springsteen does his, our industry would be immensely better off;
Ø PLUS, I re-learned that you should respect everyone. We've all seen examples of subordinates eventually becoming their boss's new boss. Just be nice to everyone and you won't have to worry;
Ø PLUS, I learned that if September 11th taught us nothing else, it drove home the fact that we should cherish every day;
Ø PLUG, I learned that no company is above scrutiny;
Ø PLUS, I learned that Yahoo Finance is a good resource and you shouldn't let info-snobs talk you out of using it;
Ø PLUS, I’ve learned that if you’re going to let someone take a silly picture of you, like my friend did, you should get them to promise not to post it on a blog;
Ø PLUS, I learned that you shouldn’t be afraid to ask questions in a group meeting. Others have the same thoughts but are afraid to speak up. You’ll impress both the prospect/client and broker with your interest and intelligence;
Ø PLUS, I learned that you should acquire at least one rabbi, a senior person in your company (or, if not there, in your industry niche) who can give you career advice and insights. Choose someone who cares about you, it will pay off handsomely in the long run. Don't just rely on the random musings of people like me;
Ø PLUS, I learned that there are a lot of benefits, some unexpected, that come with being an active participant in industry associations like PLUS, RIMS, DRI, The Council on Litigation Management, the CPCU Society, etc.;
Ø PLUS, I learned that when underwriting a company, you should think about their product or service and how you believe it may have utility in your own life. If you have no use for it, others might not either. And if you’ve used the product or service and had a bad experience, maybe others have too. Personal experience is important;
Ø PLUS, I learned that when you're adjusting a claim, treat the claimant with courtesy and respect, and promptly return their calls, whether their claim is valid or not. You may keep a client for your company, and possibly even spark an expansion of the relationship, regardless of whether you pay the claim;
Ø PLUS, I’ve learned that if a company brings their CEO to an underwriting meeting, they usually either have a really good story to brag about or a really bad one to mask;
Ø PLUS, I’ve learned that the operations people rule the world, so be nice to them. That includes your assistant and all other support staff;
Ø PLUS, I’ve learned that you should pay attention to what the popular press says about your clients. Whether it’s true or not, it can have a big effect on the company;
Ø PLUS, I’ve learned that you should never speak ill of competitors, especially to clients and prospects, it only denigrates you and makes you look classless, no matter how true your comments may be;
Ø PLUS, I learned that who you work with is usually more important than what company you work for;
Ø PLUS, I learned that you should let the other side make the first offer whenever possible;
Ø PLUS, I learned that Side A coverage is no longer pure gravy;
Ø PLUS, I learned that Cost of Corrections benefits the carrier when used properly;
Ø PLUS, I’ve learned that if you discover something that doesn't make sense to you, ask questions until it does, no matter what the issue (maybe this should be called "The Madoff Rule");
Ø PLUS, I’ve learned that if you get an account solely on price, you should expect to lose it solely on price;
Ø PLUS, I learned that you can never do too much for charity. For example, this Thursday, January 14th from 6 - 9 pm at the Public House, 140 East 41st Street in Manhattan there will be a party to raise money to create "comfort packs" for kids undergoing cancer treatment. It's one of the most worthwhile events that you can attend this year. For more information, or to buy your tickets, please contact Cara LaTorre at charity11410@yahoo.com or call 212.441.2372. You can also call John Vanasco at 212.441.2281. There will be a raffle featuring terrific prizes such as vacation getaways, golf foursomes, an autographed Derek Jeter baseball and other great items. I'm sorry to sneak this ad into what you thought was an informational piece, I'm getting like Advisen!
Ø PLUS, I’ve learned that you should protect business secrets even more zealously than your own;
Ø PLUS, I’ve learned that if you invite someone to a meal in the business world, you should pick up the tab (this doesn’t apply to friends);

Ø PLUS, I've learned that a picture of Sophie The Blog Dog increases blog reader satisfaction. Here Sophie licks her chops over what she anticipates to be many clicks;
Ø PLUS, I’ve learned that your personal reputation in this industry is the most important thing that you own; don't compromise it for any reason;
Ø PLUS, I’ve learned that if you're a broker, you should always remember that most exclusions are not in the Exclusions Section. Close your office door (or put on headphones if you're in a cube) and do a full-on policy review, your client deserves it and your E&O carrier will appreciate it;
Ø PLUS, I’ve learned that you should read the footnotes to the financials, that's where the meat is hidden, and is from where headlines will be made;
Ø PLUS, I’ve learned that when in doubt, you should err on the side of overdressing for a meeting or other business function;
Ø PLUS, I’ve learned that brokers should keep RFP responses as short as possible, the client or prospect will appreciate it and be impressed that you’re not wasting their time with another War and Peace;
Ø PLUS, I learned that you shouldn’t gloat over another company's misfortune, you could be in their position someday;
Ø PLUS, I learned that just because everyone else dislikes a person or an account, it doesn't mean that you have to; make up your own mind based upon your own investigation;
Ø PLUS, I learned that if you meet a famous or very powerful executive, it’s natural to be impressed, but don’t let it show too much;
Ø PLUS, I learned that relationships matter in our business on many levels. I do business on a personal basis with MetLife, Chase, BofA, Verizon Wireless and Fidelity Investments, to name a few, because I know the current or former risk managers and they are good representatives of their companies;
Ø PLUS, I learned that you can’t steal second base without taking your foot off first. You have to take some personal and professional risks sometimes if you want to really succeed;
Ø PLUS, I learned that I like blogging so much that I’ve started a humorous blog on general topics. It’s at www.lgreport.blogspot.com. You can read about my experience in Martha Stewart's audience, my environmentally-friendly idea that would save McDonald's millions, and where to get the best sushi (Yama) and groceries (Wegmans), among other things;
Ø PLUS, I learned that I should thank you for reading my PLUS blog postings and I hope you’ll come back often and continue to support PLUS. Best wishes to you and your family for an awesome 2010.